Victorious. (Acquired by Headspace) Superfan-app development startup company with multi-million dollar content commitments.

Art direction & design:
• Brand identity

• Website
• App assets

• Photography and videos
• Team management

Wengie (app developed by Victorious) is an entertainer with over 10 million YouTube subscribers. Her Victorious app consisted of exclusive content created specifically for the app.


Brand identity
Video and photo art direction
App assets 

Logo-Wengie-trans-purple
thumb-wengie-victorious-app
app-icon-wengie-2000-1440-trans
Wengie-Live-Victorious-Semplice-2560-1440
Victorious-Wengie-Semplice-2560-1440
Logo-Variations-Vict-1440-1661-transparent-03

Company Logo variations

The simple black-and-white approach to the company's word mark color scheme was intentionally created for best performance while used along with the different colorful company apps. 

vict-tshirt-1440-1661

t-shirt & Screensaver

As a company with constant visitors, branded crew apparel brings a cohesive look inside the office. Custom-branded screensavers also help extend the brand.

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