plant me., a fun, plant-based, fast restaurant in Vancouver that brings together delicious food, artisanal cocktails, smoothies, and juices made with local and organic produce.
Creative direction & design:
• Brand identity
• Packaging
• Website
• Photo art direction
LOGO VARIATIONS
Inspired conceptually by old stencil-printed farm boxes. Due to its specific applications, the design of the logo was focused on adding versatility and playfulness to the brand, to the point of being cheeky, while being recognizable and standing out from the local area’s competitors.
MOBILE-FIRST WEB APP
A user-focused interface that is easy to navigate, and is reminiscent of a mobile app, brings simplicity and familiarity to online ordering. The mobile-first web design is simple but very effective and represents the correct values of the brand.
TO GO
As with any packaging that needs to be assembled by the brand’s employees, easy-to-apply labels that are modular and can be used in different products are key elements of the brand.
JUICE BOTTLE
Juices are a big part of plant me.’s menu and extra healthy options, and the juices’ rich and bright colors talk for themselves, hence the minimal approach for the bottles.
STICKERS
As a response to the challenge of packaging printing high minimums, digitally-printed sticker sheets were created to customize and expand the brand's aesthetics throughout the different containers.
STICKERS
As a response to the challenge of packaging printing high minimums, digitally-printed sticker sheets were created to customize and expand the brand's aesthetics throughout the different containers.
OTHER MATERIALS
A memorable and positive customer experience while ordering, unpacking and eating the food is a top priority for the restaurant, small details and extra merchandise are updated often to bring excitement and surprise to the table.
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